top of page
In the Indovina La Rizza family, livestock farming is a passion that has been passed down for generations. The first breeding farm dates back to the mid-19th century, when Baron Cesare La Rizza established a thoroughbred Arabian horse farm. In the 1950s, Mrs. Giuseppina Indovina began breeding select dairy cattle (Italian Friesian), earning important institutional recognition. Since 2004, Prof. Giuseppe Indovina, his wife Silvana, and their sons Roberto, Daniele, and Simone, driven by the same passion, have transformed the farm into a beef cattle farm, choosing the French "Limousine" breed.
The Limousin is an ancient breed, belonging to the group of European brachycera "red" breeds that have been present on our continent for millennia. This breed produces excellent meat, especially in terms of fiber, cholesterol, and very little weight loss during cooking—a crucial factor, especially for those who eat meat frequently.
Our priority has always been to allow our animals to live in their natural environment, allowing them to graze freely on the farm's land during the appropriate months. Their diet consists primarily of forage grown and produced by the farm and sourced from our pastures.
The richness of fiber and low fat of a pasture-raised diet are the secret ingredients for obtaining almost fat-free meat, to the benefit of a healthy diet for the consumer.
bottom of page